As the Creative Lead on Freedom Furniture’s Re-emergence collection, my goal was to redefine the wall art category and establish a more cohesive, intentional creative direction. The outcome was a series of 15 original artworks, developed end-to-end — from initial concept through to final production.

Collaborating with cross-functional teams across Australia, France and China, we translated global trends into a bold, playful visual language tailored specifically to the AU/NZ market — bringing greater clarity, consistency and renewed energy to the Freedom wall art offering.